Increase your Website’s Visibility in the Search Engines with our SEO Strategy

If you are looking for an effective advertisement here is why SEO is your go to. An article published by SparkToro in 2018 shows that Google is the single largest traffic driver to websites. Google alone drives 57.8% of the total referral traffic to the average site and growing.

Not necessarily, there are a number of alternatives like PPC (Pay Per Click) and others. But the studies show it is the most trusted form of advertising online among prospects because of its organic nature.
Aside from the conversion rate, the brand awareness in terms of exposure to your business is immense. It is the perfect advertising strategy to help you grow trusted brand if you are building a long term business asset for the future.
While there are lots of elements that go into generating a lead, SEO is certainly part of the main element if not the foundation. Without a foundation you have no house.

SEO (Search Engine Optimization) is an online marketing practice that revolves around a website

You’ve probably heard that SEO is a vital aspect of every digital marketing campaign but what is this SEO thing all about anyway and how does it work? Here is a brief explanation:

SEO is the art and science of driving targeted internet users traffic to your website or/and ranking high in the unpaid organic section of the search engines like Google, Bing & Yahoo and others.

If you have your website set correctly for targeted traffic, this literally becomes your sales person on autopilot 24/7. The beauty of this is that prospects who need your service or product will see you in their search engine feed when performing search based on your targeted keyword for your service using one of the search engines like Google, Yahoo or Bing.

All that said, SEO is becoming the way to generate organic leads and maintain brand presence and trust in the world of paid advertisement, when you are persistently showing up in the search results, your brand reputation is only getting stronger.

I would not sugar coat the effort required to rank in the SERPs (Search Engine Result Position). Because of this, not everybody has the patience or willingness to put the effort in cracking it. However if Messan manage this for you, you stand to be the leader in your niche, it’s that simple. Depending on your business model, whether it is online only and/or physical, SEO is away to truly set yourself apart from the competition. How? By leveraging “Google my Business” benefits, you will provide your customers with valuable information about your business as well as customer reviews’ functionalities.

Whether you have a physical or online store, you better believe your prospects are doing their homework by using the search engines to find out about your products or services before they pick up the phone to order or visit your store.

Penalty Avoidance: Google has sets of rules and guidelines you need to follow if you don’t want to be penalized. This guide and algorithms are changing all the time, that is why is crucial Messan keep you up to date.

Local SEO Management: This has a geographical component which natural SEO does not necessarily have. How do your customers know that you are nearby? MAPS – It is KEY to ensure that your physical business location appears on Google and other search maps.

Organic SEO Maintenance: Do you abandon your business once you set it up? No, you don’t. Neither do we ignore your SEO maintenance.

Once we nail down your appearance in the search engine’s first page, ongoing maintenance work is essential to continue holding a relevant position. At Messan we set you up the correct way and help you maintain your position in the search engine results.

IMPROVE YOUR OVERALL MARKETING ROI (RETURN ON INVESTMENT) With Messan’s SEO strategy in place, you can scale back your ad budget and invest in other areas of your business. Once you are ranking high in the search engines you can save massively.

BUILD TRUST AND CREDIBILITY WITH YOUR SEO Why is this relevant? When your potential customers are looking for a product or service you provide on a search engine, do they jump on page number 20, 30 or 50? Most likely they will navigate through the websites shown on the first few pages.

The reason for that is precisely trust and credibility.

By association, the more your website shows up in organic search results the more trust you command therefore leading to more traffic to your website and conversion.

HELP INCREASE CUSTOMER ATTRIBUTION & BUSINESS VALUE
Attribution is seen as the frequency or amount of time your brand is exposed to your audience there by creating unique brand awareness based on more time they see your business. More exposure also means more referrals.

Overtime apart from the growth of your business and the SEO footprint that it acquired makes it even more valuable assets in the eyes of any potential investors should you with to go down that route.

GIVING SMALLER BUSINESSES AN EDGE ON LARGE ORGANIZATIONS
As a small business operator you may find that it tougher to outspend and larger corporation in other forms of advertisement like big commercial TV campaign or Adword for example. However with a Clever SEO strategy through the back door you can be going toe to toe on a level playing field with the big boys.

ORGANIC SEO RECEIVES 90% MORE CLICKS THAN OTHER FORMS OF AD
This is because organic search results are more viewed as trust signals for internet users. Users would rather click on your search results than click on paid displayed advertisement resulting from the same keyword as this is seen as organic.

70-80% of the search engine users are only focusing on the organic results according to MarTech, 2018.

CAN BE YOUR TOP SALESMAN SELLING FOR YOU 24/7 WHILE YOU SLEEP?
Acting as your top salesman that never sleeps, that organic traffic to your site is constant 24/7 all day all night. While you are sleeping people across the internet are visiting your website